Instagram is one of the fastest growing social networks today. With the rise in popularity for images and the boost users (now over 300 million), Instagram has become a prominent social network for businesses looking to showcase their products visually.
Now over 70% of Instagram users check their feed daily and 35% check it multiple times a day. So, businesses have a greater opportunity to reach fans and potential customers by uploading great content on a regular basis. The challenge though, how do you build an audience? Furthermore, once you do, how can you keep growing and not risk losing your new followers?
The first question businesses need to answer when they get started on Instagram is what are they trying to accomplish. Are you after a plethora of followers or concerned more with engagement and creating conversations with their followers? The contests or campaigns you launch can attract thousands of followers, but if you don’t continue to create great content, they will leave your page as quickly as they came in.