What’s the purpose of a blog? For most people, a blog is a space to express opinions, to share ideas or simply to write for the love of it. But for businesses, a blog can mean a lucrative marketing platform with some serious practical benefits. For starters, it has the potential to boost your ROI, your online search engine rankings, your customer conversion and your brand image. Thousands of businesses have witnessed an increase in rankings, lead conversions and increase in ROI just by maintaining an awesome blog.
Many businesses still don’t take blogging seriously though and would rather prefer to have their website loaded with keyword stuffed articles than to actually invest in a great blog that offers true value to their readers. This has proved to be a great failure with the Google’s search algorithm updates (also known as Penguin and Panda), where such websites were penalized. We strongly advise all business owners with websites to start considering the possibility of running and maintaining an informative and appealing blog.
A quick online search for tips on growing your business online will talk about how 2015 is the era where “content is king.” What this phrase refers to is the importance of having valuable, practical content focused on your niche audience posted online on a regular basis. If you’re still considering whether or not you should have a blog, here are five compelling reasons to convince you: