Profile
Summary
Kyle is a creative social strategist who is a self-learner that delivers effective results which will enhance your team chemistry and expand your social reach.
Experienced in social media management, wordpress site creation, targeted marketing campaigns, analytical reporting, copywriting, account management, and sales.
Experienced in social media management, wordpress site creation, targeted marketing campaigns, analytical reporting, copywriting, account management, and sales.
Specialties: social media, brand creation and identity, google analytics, advertising, cms, conflict management, copy writing, facebook, twitter, linkedin, customer relations, customer support, events, leadership, logistics, marketing, mentoring, microsoft office, microsoft windows, mac os x 10.6, iwork 09, ilife 09, final cut express, networking, painting, presentation skills, proposal writing, real time recording, reports, safety, sales, scheduling, troubleshooting
Experience
- Mar 2012 - PresentSocial Media Director / R04RCreating and directing a new social media department to offer social media management services to churches, non-profits, and small businesses. ROAR App is an easy to use, easy to administrate mobile platform. http://roarapp.com/
- Jan 2011 - PresentSocial Media and Marketing Principal / No to the Quo ConsultingHelping companies look beyond the status quo by creating a voice online and establish a web presence through social media. See portfolio at http://notothequo.com - Create, consult, and critique social media campaigns concurrent with company brand, graphics, and purpose - Design and develop self-hosted Wordpress custom websites - Construct marketing campaigns to increase brand awareness, generate sales, and target new segments
- Sept 2011 - PresentMarketing Manager / AdReadyStrategic Marketing and Social Media Manager www.adready.com - Social media strategist generating 1800% growth in Facebook fans, 95% growth in Twitter followers, and 400% growth in share of voice and brand recognition in only four months - Develop and implement FY 12 Marketing Plan designed to excite the industry with concentrated PR, Facebook GTM plans, event sponsorships, webinars, case studies, social media and blog articles - Event manager for annual Partner Summit bringing in over 100 invite-only clients, partners and prospects; partnered with the Seattle Interactive Conference that had almost 4000 in attendance - GTM campaigns for multiple product launches uniting company departments through project management platforms, messaging maps, risk and mitigation analysis, and budget planning - Research and develop lead gen strategy consisting of list providers, lead scoring, and drip nurturing - Create, manage and publish a company-wide editorial calendar with weekly articles and authors - Write, edit or post three case studies, ten blog articles, one webinar, monthly newsletters, and daily tweets - Webmaster responsible for website maintenance, SEO suggestions, hosting solutions, Wordpress updates, and bug fixes
- May 2009 - PresentMarketing and Media Director / Christ Church Kirkland- Develop and direct social media campaigns on multiple networks simultaneously to increase company awareness, encourage conversations, promotional events, and generate sales - Design, build, and manage multiple self-hosted blogs consistent with company brand to connect with church members and increase member relations outside Sunday morning - Orchestrate marketing campaigns for state-wide conferences, new sermon series, and discover modern, cost-effective methods to advertise the church in their local region - Brand manager for all web, print, and email communications - Teach an elective at Christ Church Academy on marketing and media for 2010-2011 school year for students in tenth through twelth grade; trained how to write a marketing plan, create social media campaigns, conduct market analysis, and provide social media metrics
- Jun 2003 - PresentOwner / Open Heaven ServicesOwned and operated all aspects of a window washing business: handled all finances, advertising, and scheduling with 100% satisfaction and safety resulting in sales increasing at least 20% on a yearly basis
- Jan 2002 - PresentOnsite Engineer / Christ Church KirklandUpkeep of a 52,000 sq. foot, three-story building providing solutions to the needs of a church and school staff; tasks included painting, electrical, and building maintenance
- Mar 2008 - PresentNational Accounts Manager / ZoeCityAccounts Manager responsible for partners who could bring in 50,000 or larger audiences to join our social network. - Managed national accounts for premier clientele of a social network and CMS web company providing customer assistance to multi-million dollar companies and music artists. - Directed the post-sales team bridging customer design and development requests to ZoeCity's technical team and maintained on-time deliverables with 100% satisfaction - Created a successful format for discovering clients' needs and strategized on how to implement ZoeCity's web features to maximize usability and functionality - Wrote effective sales proposals and designed visual presentations for CEO and potential clients - Authored 75% of copywriting on the site and trained on end-user testing for software bugs
- Sept 2004 - PresentEvent Logistics / Microsoft Corporation via Event Force- Managed the recording of audio and visual footage of keynote session and conference workshops with a 97% capture rate and would troubleshoot other encoders' technical predicament - Provided interval reporting of event metrics (i.e. attendance, session evaluations) and data implications for analysis and real time response - Undertook various event management needs at over fifteen shows-including MGB, TechEd, PDC, WinHec, Convergence, and Microsoft Mobile
Education
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2006 - 2010University of Washington, Michael G. Foster School of BusinessBachelor's in Business Marketing and Certificate in Sales in Business Marketing, SalesActivities: UW Sales Club
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2004 - 2006The Master's CommissionLeadership Training SchoolActivities: Boys and Girls Club, Kirkland, WA branch Volunteer for Kirkland Parks and Recreation
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1992 - 2004Christ Church AcademyHigh School DiplomaActivities: FBLA, Varsity basketball
Additional Information
Websites:
Honors:
University of Washington Dean's List 2006-2008
Who's Who in America, 2001-2003
National Honor Roll Society 2001-2004
President’s Award for Scholastic Achievement 2001-2004
National Merit Scholarship Finalist 2002-2003
Interests:
Multimedia in all forms, Viral and guerrilla marketing, Creative Sales Opportunities, Snowboarding and Paintball, Basketball, Soccer, and building relationships that last for years...
